5 Online Marketing Tips for Industrial Businesses

Industrial businesses rarely make an effort to do serious online marketing but this makes them miss out on numerous opportunities to expand. By maintaining an online presence, an industrial business can build its brand, expand markets and move more products. There are several ways to use social media to supplement conventional marketing tactics.

Doing product training on a Youtube channel

Many people will simply prefer to watch video over reading a text manual. Youtube gets over 1 billion searches per day. An industrial business can tell the story behind its brand as well as put out video content that piques interest in its products. Training on products promotes brand loyalty as customers can make the most out of the product.

Brand promotion on Facebook

Facebook offers a huge audience for brand promotion content. The good thing is that Facebook is versatile enough for different content including graphs, video, flyers, and other types of promotion material. With viral content, the possibilities of brand exposure are vast.

Create a profile on LinkedIn

LinkedIn is more of a professional social media network which presents a good opportunity for B2B connections for an industrial business. Creating a LinkedIn profile will allow potential customers to see what the brand is all about including the employees who work in it.  Engaging in discussions and posting professional content on different industry topics increases brand visibility and trustworthiness.

LinkedIn also provides a good platform to collaborate and source contractors. This is especially useful if an industrial business needs short-term contractors, for example, electrical engineers to set up a new plant.

Customer feedback on Twitter

A Twitter handle enables an industrial business to engage in conversations around its products and other topics. This could be very useful during product development where the business can get customer feedback that would be very helpful in perfecting the product. This could be easily using social media monitoring tools to monitor conversations in which the company and its products are mentioned.

Drive traffic to the website

Companies that have a social media presence see higher traffic to their website as social media visitors can easily follow content with links in it. Social media is very good for promotion content where customers can learn of new offers, discounts, and coupons and so on.

An active social media presence is useful for lead generation. Social media visitors can easily flow down the sales funnel, from social media to landing page to checkout. This will merge very well with other marketing efforts.


Finding a Flatshare Dos and Don’ts

Whether you are a student or a young professional starting out in a new city, looking for a double room to rent is a smart choice. It offers you a chance to meet people and indeed save money on rent.

Looking for a flatshare in major UK cities, nonetheless, comes with a hoard of challenges. This guide of flatshare dos and don’ts, however, is poised to ease the entire process for you.

Don’t Narrow Your Search to a Particular District/Neighbourhood

The idea of sharing a flat with a charming roommate in the bustling city might sound like a fabulous thing, but flatshares here are sometimes sinfully expensive. Expand your hunt to other neighbourhoods beyond the main town. In London, for instance, you’ll find fantastic double rooms to rent beyond Millwall and Camden Town.

Do meet your Flatmate before you decide to move in

Before putting pen on paper, ensure that you have met your future roommate. You don’t want to find out that you hate the person when it is too late. Spend some time together, preferably over drinks. Get to know your flatmate properly; it’ll save you plenty of headaches.

Do View the Room with your Potential Flatmate

It’s also important that the room matches up to your taste and that of your flatmate. Once there, you can gauge and iron out formalities such as contract, rent, and bills. It’s best discussed on-site.

Do Your Research and Plan

When looking for a double rooms to rent, it pays to plan. Start off by listing what you are looking for in a flatshare and a flatmate. This way, you can narrow down your search knowing exactly what you are looking for.

Don’t Forget to Consider How much rent you can afford

Your wages or stipend will certainly determine the kind of double room to rent. Remember that you will need to budget for agent fees and bills so you can know what you will be paying in advance.

Do consider where you’ll spend much of your time

If you’re planning to study, then the ideal location for your flatshare is pretty obvious. But if you don’t have employment, it could be a little tricky. The idea is to widen your flatshare hunt beyond the district where you work. Perhaps you can look at those areas on the same train line. In the end, make sure that the location also makes your commute hassle-less.

Finding the perfect double room to rent can be quite a challenge. With above tips, your search will certainly be easier.


Is Your Industrial Business Making the Right Sales?

When the rest of the business world has moved fast to embrace changes in sales models, some industrial business owners struggle with dated sales models and processes that do not bring as much revenues as they should. This leaves staff working too hard for little in return.  If you are an industrial business owner, there are a few things you can do to improve sales.

Make sales as operations

If you have perfected your manufacturing for efficiency, there is no reason why you should not do the same for sales. As much as each sale is unique, there is no point of making the selling process cumbersome and time wasting. Embracing technology for sales is imperative as more customers shop online than ever.

Go digital

Many business owners are content with placing catalogues online for prospective customers to download as PDF documents. You can a step further and make the whole catalogue interactive. This will make it easier for your customers to find what they are looking for by searching using different filters like price, name, weight etc. The catalogue can be designed to funnel the prospective client to the checkout page after the item has been identified.

Acquiring and using customer intelligence software is also likely to yield insights that will open up opportunities for upselling, cross-selling and link-selling. This will generate more revenue from existing accounts even as you go for new accounts. This kind of software can also be rented as Software as a Service.

Go after new customers

The traditional sales tactic of going after new markets does not always work. Going after specific customers can bring in better results instead. Research your potential customers carefully and contact them in person. The potential customer can then be asked plenty of questions regarding knowledge of the product, and any challenges they face in accessing such kind of product. This approach works better because a sales pitch can then be personalized for that customer which has a higher guarantee of working.

Sales plans for different accounts

It is all too often that the sales department will mix up identifying new accounts, and managing the existent ones. This is more so if there are many small accounts being handled instead of several big accounts. A sales plan for an account would include sales goals to be achieved for that accounts, how to achieve those goals and a timeframe for doing so. It would be easier to start with the big accounts and then working on the smaller ones. The ROI is just greater.


6 Questions to Guarantee You Get The Best End of Tenancy Cleaning Service

Some of the most important questions to ask 

There is no question as to the benefit of hiring an end of tenancy cleaning service. There is a higher guarantee that you will get your tenancy deposit back as the cleaning job easily passes the landlord’s inspection. It is good to also keep in mind that not all cleaning services are equal. Some can bungle the job badly such that you end up spending more money on the repeat job. With a little research, you can get the best end of tenancy cleaning services for the budget you have. Ask these questions to get a good cleaning service.

  1. Are you direct or sub-contractors?

There are many brokers touting professional cleaning services, brokering the jobs to sub-contractors. There is need to confirm if this is the case. Ideally, you want a direct service company. This is because in case of a dispute, there are only two parties instead of three which complicates issues. Sub-contractor cleaning crews are also paid poorly which does not bode well for your cleaning job and the premises in general.

  1. Do you have a satisfaction guarantee?

Get clarification on what would happen in case the job does not pass the landlord’s inspection.  Is there a re-cleaning guarantee and what are the terms and conditions of the guarantee? Will the repeat job be done cost free? Will the money be refunded if the cleaning service is not willing to repeat the job? Ask these questions to be safe on money issues in case the landlord disputes the cleaning.

  1. Is the cleaning service licensed and insured?

The best end of tenancy cleaning London services are licensed and insured. Engaging a licensed and insured cleaning service gives you the peace of mind that the assets in the house and the cleaning crew are covered in case of accidents

  1. Who issues instructions?

Many cleaning crews will usually have a checklist of tasks that is ticked off according to the scope of work agreed on. But they will not mind if you are in the house anyway.

  1. How is the billing done and is there a deposit requirement?

Some unscrupulous cleaning services will charge by the hour. Keeping in mind that end of tenancy cleaning jobs differ in scope and can take up to 6 hours or more, this is not an option you should agree to.

  1. What are your off-limit tasks?

Different cleaning services have different tasks that they consider dangerous or out of their capabilities. Ask about these off-limits tasks so as to avoid a dispute over the scope of work.


Advantages of hiring a professional cleaning service

A clean and tidy environment is an important personal foundation for many aspects of most people’s lives. Since most people spend a large portion of their time either at the office or at home, a clean environment in these locations is not only essential for one’s health, but for one’s peace of mind as well. All types of environments, whether they are residential homes, industrial plants, offices or medical facilities that are designed to accommodate people require thorough cleaning regularly. London Professional Cleaning services ensure that a building is hygienic enough for occupation and that the aesthetic quality of the building or structure is maintained for as long as possible. Here are the main advantages of hiring a cleaning service:

To save time, energy and money

A cleaning service means that you can carry out your day to day activities hassle free. When you hire a cleaning service, you do not have to worry about the costs and concerns of establishing an effective cleaning routine. Hiring a cleaning service means that the firm that you hire comes with their own cleaning supplies and up to date cleaning equipment, which allows you to sit back and relax.

Additionally, since you are not responsible for overseeing the cleaning staff, you do not have to worry about hiring and firing, managing, assessments or supervising the cleaning crew. The cleaning company typically replaces cleaning staff when one of them is unavailable, which means that your space will always be clean no matter what.

Liability issues

Along with not having to look after the cleaning staff, you also eliminate any liability issues when you work with a cleaning service.  It is the responsibility of the cleaning staff to take note of all the safety guidelines and handling, as well as the storage of all the cleaning products and chemicals. The cleaning company is accountable for all certifications and training that are required when dealing with specific chemicals.  With a cleaning service, all you need to do is devise the best schedule for cleaning according to your needs.

The service is tailored

Hiring a cleaning service is convenient because the best and most professional cleaning service company will create a program based on your preferences and needs. A professional company has the capacity to help you determine how often certain surfaces need to be cleaned, which cleaning materials are best, and so on.  Furthermore, most cleaning service will always work around your schedule which eliminates disturbances, especially in an office setting.


4 Simple Tips for a Profitable Industrial Business

It is a very good time to be in an industrial business. With an administration that has promised to encourage manufacturing jobs, industrial business owners will find it easier going forward.  Having a profitable business starts right at the base. Unlike a service business which does not require much capital in terms of equipment and tools, an industrial business will require more careful planning as there is much more to lose. You could keep a few points in mind when starting off.

A strong business plan

Drawing up a business plan takes you back to the basics. You will be forced to re-examine your passion for the business. What are you selling and why are you offering the product? What does the business mean to you?  After sorting out these questions, you will then be forced to look at the practicalities. What is your target market? Where will you get the capital? What is your marketing pitch? A good business plan will make a reference point to guide you from distractions.

Know the competition

You have much to learn from the existing competitors. How profitable have they been and why have they been profitable? If not, why are they incurring losses?  A good analysis of the competition forces you to reexamine your product and the market at large. There are very good tools for ‘spying’ on your competition starting with Google.

Plan for the cash flow

In the manufacturing business, you cannot survive without cash. You have to pay for your raw materials, take care of the utilities, and organize the logistics to deliver the product to the market. And that is not counting labor and marketing costs. If your business plan is solid, there are many who will be willing to fund you but this would be short-term funding. You have to start making money as soon as possible. This means having a well-developed marketing strategy to quickly get the product to the market even if it means giving the product away at steep discounts.

Get the right team

In an industrial business, some business operations can be made or broken by key people. If you are making soft-drinks, for example, the chief chemist can mess up the product if he is not doing what is right. On the other hand, an innovative food chemist can make your product unique and popular by trying out different flavors.  Having the right team of people sharing your vision will help you pull together quickly for mutual success.

With the right business plan, starting a profitable industrial business is not that hard.  The rest will depend on how passionate and innovative you can get.


5 Essential Business Skills for Small Business Owners

There are many legends and folk-tales of billionaires who barely went to school and yet went on to make empires. How do they do it?

Apart from being lucky at times these people have acquired and perfected certain set of skills. If you are a small business owner looking to grow your business, these skills are vital for a rapid growth of your business.

Organization skills

These skills will help you know what goes where, who does what and at what time. This skill helps you develop priority lists, time plans and work schedules. These are tools that help increase your efficiency in business operations. Being organized is even more crucial for a small business as all tasks and operations are performed by a small number of people meaning that disorganization has a huge negative impact on the business. This skill can be empowered by the use of hundreds of organization tools on the web.

Time management

Having good time management skills ensures that everything get done on time without rushing or skipping over other tasks. One way of becoming better at time management is by planning the time available in blocs with specific tasks to be completed by the lapse of specific time blocs. Another way of improving efficiency is by grouping like tasks together. This makes it easier to work on them using the same base of thought. There are plenty of free time management tools you can download to help you.

Problem solving skills

You will be faced with challenges from time to time in your business. You will encounter lack of funds, customer complaints, loss of a vital employee and so on. Problem solving skills help you react to these challenges in time before they have significant negative impact on the business.

Communication skills

Getting your message across and getting what others are saying in return is very crucial in a small business. Communication extends beyond the spoken word. Good communication skills are very crucial in passing a meaningful marketing message and growing your brand.

Good communication skills will help bring your team on board and pull in the same direction for better results. You will also need these skills to understand what the market needs and how to improve your product/service.


Being innovative is what keeps your business ahead of the competition. It is the skill that will help you identify better products/services to serve your customers better in a fast-changing business environment. You become innovative by analyzing the gap between what is on the market and what the customers need, and how to link the two.